When Apple first released the iPhone 12 series in 2020, it was hailed as a game-changer. With its stunning OLED display, 5G capabilities, and the A14 Bionic chip, it became the go-to device for those wanting a taste of premium tech at a relatively accessible price point. Fast forward to today, and the iPhone 12 remains an attractive option for many. But one question that continues to pop up is: How much does the iPhone 12 cost now? In this article, we’ll dive into the iPhone 12 price, explore its historical price changes, and provide insights into why it’s still one of the best value options on the market. We’ll also look at how it compares to other iPhone models, especially for Australian buyers, and why Wise Market Australia is the ideal destination for purchasing the iPhone 12.

iPhone 12 Price: What Does It Cost Now?

Initial Launch Price and Its Evolution

When the iPhone 12 was first launched in Australia, it came with a starting price of AUD $1,349 for the 64GB variant. This price point reflected its status as a flagship device offering the latest in mobile technology, including 5G connectivity, a powerful A14 Bionic chip, and a fantastic OLED display. However, as new iPhone models have hit the market, the price of the iPhone 12 has naturally decreased, offering great value for anyone considering a high-performance yet affordable Apple smartphone.

Current Pricing of the iPhone 12

As of now, the iPhone 12 can be purchased for anywhere between AUD $370 and $660, depending on the storage capacity and whether the device is new, refurbished, or used. The 64GB variant usually starts at AUD $370, with the 128GB model hovering around AUD $410, and the 256GB variant typically priced at AUD $470. These prices can vary slightly depending on where you purchase your device and the ongoing promotions or sales.

For customers in Australia, Wise Market Australia offers competitive pricing on the iPhone 12, ensuring that you get the best value without compromising on the quality and authenticity of the product. Additionally, buying through a local retailer means you can enjoy faster delivery and customer support tailored to Australian buyers.

Factors That Influence iPhone 12 Price

Why Does the iPhone 12 Price Vary?

Several factors influence the current price of the iPhone 12, which is lower than its initial release price. First, newer models like the iPhone 13, iPhone 14, and the iPhone 15 have been launched, naturally lowering the price of older devices. Newer devices often bring advanced features, making previous models such as the iPhone 12 more affordable.

Another important factor is refurbished models. Apple’s certified refurbished program has allowed many iPhone 12 units to be resold at a lower price while maintaining a high standard of quality. Consumers can often find deals on refurbished iPhones through authorized sellers like Wise Market Australia, which guarantees the product’s condition and offers warranties similar to new models.

Retailers may also offer periodic discounts, special deals, and promotions, further lowering the cost of the iPhone 12. This makes it easier for budget-conscious Australians to own a premium device at a fraction of the original price.

What Makes the iPhone 12 Still Worth the Investment?

A Premium Design That Lasts

When it comes to design, the iPhone 12 is still one of the most aesthetically pleasing devices on the market. The flat-edged design, which harks back to the iPhone 4 and iPhone 5 era, provides a sleek and modern look. With the front covered by Ceramic Shield, which Apple claims is four times more drop-resistant than previous glass models, it’s built to endure everyday wear and tear while maintaining its polished look.

Additionally, the iPhone 12 features a 6.1-inch Super Retina XDR OLED display, offering stunning colors, high contrast, and true blacks, which remains on par with newer iPhone models. Whether you’re watching movies, editing photos, or browsing the web, the iPhone 12’s display is as sharp as ever.

Performance That Holds Up Well

Even with the release of newer models like the iPhone 13 and 14, the A14 Bionic chip in the iPhone 12 continues to perform exceptionally well. Whether you’re using demanding apps, playing graphics-intensive games, or running multiple applications simultaneously, the A14 Bionic chip offers fast and reliable performance. For everyday users, the A14 chip offers more than enough power to keep things running smoothly for years to come.

While newer iPhones feature the A15 or A16 chips, the A14 is still highly capable and continues to provide an excellent experience for most users. For Australians looking for great performance without paying for the latest and greatest, the iPhone 12 offers an unbeatable combination of value and power.

The Benefits of 5G Connectivity

A major selling point of the iPhone 12 is its support for 5G connectivity. This was a major breakthrough when the device was launched, offering faster data speeds and lower latency. For Australians in cities and regions with 5G coverage, the iPhone 12 offers future-proofing, enabling users to take full advantage of the latest cellular technology. This gives the iPhone 12 added longevity, making it a smart choice for anyone who wants to stay connected in the coming years.

Photography and Video Capabilities

The dual-camera system of the iPhone 12, featuring a 12MP wide and ultra-wide camera, delivers excellent photo quality even in low light. With features like Night mode, Deep Fusion, and Smart HDR 3, the iPhone 12 continues to offer a premium photography experience. The introduction of Dolby Vision HDR recording also allows for stunning video capture, further enhancing its appeal to both everyday users and content creators.

How the iPhone 12 Compares to Other iPhone Models

iPhone 12 vs iPhone 13

When comparing the iPhone 12 to the iPhone 13, the key differences lie in the camera system, battery life, and performance. The iPhone 13 features a slightly smaller notch, a more power-efficient A15 Bionic chip, and improved low-light capabilities in its cameras. Additionally, the iPhone 13 has longer battery life compared to the iPhone 12, which may be a key factor for those who use their phones heavily throughout the day.

Price Comparison: The iPhone 13 starts at around AUD $1,099, which is about AUD $250 more than the iPhone 12 in its base variant. If you're looking for improved camera capabilities and better performance, the iPhone 13 is a great option. However, for those on a budget, the iPhone 12 still provides incredible value.

iPhone 12 vs iPhone 14

The iPhone 14 introduces even more significant improvements over the iPhone 12, particularly with its camera system and Emergency SOS via Satellite feature. The iPhone 14 has a better low-light performance, especially in its main camera, and Action mode for stabilized video recording.

Price Comparison: The iPhone 14 starts at AUD $1,399, which is around AUD $450 more than the iPhone 12. If you value enhanced safety features, better camera capabilities, and overall improved performance, the iPhone 14 is a worthy investment. However, if you're happy with the solid performance and camera quality of the iPhone 12, the price difference might not justify the upgrade.

iPhone 12 vs iPhone 15

The latest iPhone 15 is packed with cutting-edge technology, including the A17 Pro chip, USB-C charging, and an improved 48MP camera system. The iPhone 15 offers a much faster processing experience, superior camera capabilities, and a longer-lasting battery. However, it comes with a significant price premium, starting at AUD $1,699.

Price Comparison: The iPhone 15 is about AUD $650 more expensive than the iPhone 12, which may be a deciding factor for those who want the latest tech. If you don't need the absolute latest and greatest features, the iPhone 12 remains an excellent choice for a lower price.

Why Choose Wise Market Australia for Your iPhone 12 Purchase?

Competitive Pricing and Local Support

When it comes to purchasing the iPhone 12 in Australia, Wise Market Australia stands out as a trusted provider. Our commitment to offering competitive pricing ensures that you get the best possible deal on the iPhone 12, whether you're looking for a new or refurbished model. Additionally, buying through Wise Market Australia provides you with local support, fast delivery, and peace of mind knowing you’re getting an authentic device with an Apple warranty.

Authenticity and Quality Assurance

At Wise Market Australia, we ensure that every iPhone 12 we sell is thoroughly tested and certified, providing customers with a high-quality product that they can rely on for years to come. With our straightforward return policy and expert customer service, we’re here to make your iPhone 12 purchasing experience seamless and hassle-free.

Conclusion: The iPhone 12’s Lasting Appeal

Despite the arrival of newer iPhone models, the iPhone 12 remains a fantastic option for those seeking a high-performance device at a more affordable price. With its sleek design, powerful chip, excellent camera system, and 5G capabilities, the iPhone 12 continues to offer tremendous value, especially for Australian consumers who don’t want to break the bank but still want to enjoy the premium experience of owning an Apple device.